Online store owners often ask me: “Is Shopify SEO friendly?” my short answer is…yes Shopify SEO is pretty easy. But with a few quirks.
Shopify as a platform is not much more difficult to optimize for SEO than any equivalent competitor ecommerce platform. In fact in many ways SEO on Shopify is easier than most. The team there has gone to the trouble of thinking about it. Still there are some oddities you should keep in mind.
There are 7 areas on any given page that need to be used to optimize on-page SEO. In a Shopify store, they are all available in the page editor – for products, categories and blogs – which are built into Shopify. The homepage however is a bit more finicky.
On-Page Factors in Shopify SEO
The text areas you should be inserting your selected keyword into on Shopify’s page editor include:
- <h1> The main page headline
- <h2> or <h3> subhead in the body text
- The body text of the product, page or blog post.
- The web address
- The <title> of the page
- The meta description field on the page
- In at least one ALT tag on an image.
Here are some other Shopify SEO advantages:
- Shopify uses the secure protocol called SSL and so uses the https:// prefix in a web address. This secure communications protocol sends web information securely which protects personal bank information. It also sends page content securely too. And this helps enhance SEO. Google gives your site points for this..
- The hosting platform is typically very speedy so page and site speed is not an issue. Slow sites can get deranked by search engines. Use http://websitetest.org to test your Shopify site – or any site. Run a test from any location listed and look at the TTFB value site to send the first piece of data when it is visited by a web browser. TTFB means Time to First Byte. If this value is under 1 second you are good. 1 to 2 seconds and the site is average. More than 3 seconds there’s work to be done. On Shopify you’ll find this score pretty good as the platform is fast. But large images in your store should be compressed smaller to speed the page load time.
- Most Shopify themes are responsive meaning they display well on any device including mobile devices. Make sure you check this to ensure your store functions well on your smartphone. Failure to do so will have your site dropped from Google’s mobile index. So people searching Google on their phones for what you offer will be able to find you (if you rank well).
- There is a blogging tool on Shopify that can integrate content into the site. It’s easy to use, but it’s not perfect. If you are used to WordPress, it may frustrate you. Good content creation is a must if you want your Shopify store website to rank well on Google and Bing. The search engines want to see that you are demonstrating your expertise to your customers.